Online Brand Management Services Review

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Why Use an Online Branding Management Service?

Brand management is more art than science. Even the companies that offer it differ on what it is exactly. That's at least in part because what matters most for managing your brand can change over time, and deciding what matters most depends on the type of business you have, how established it is and on your target audience. The internet has forever reshaped the way businesses reach consumers, and that means new methods for brand management.

While having a t-shirt, baseball hat or business cards with your company's logo can still be important in establishing name recognition, there is more benefit for most companies in utilizing the internet to advance a brand. While internet strategies can vary based on what is best for your specific business, there are a few methods that will advance any brand online, which is the all-important forum for doing business in today's wired world.

Online Brand Management Services: What to Look For

Modern branding management involves building an identity for your product, getting it on the minds of consumers and then protecting that identity, especially online. That means helping more people get to know your product in the first place, finding out what they think of it and then responding smartly to the opinions they voice. A good branding management firm can coach you through all of that, making sure that your company's good name is intact through all of the ups and downs of doing business. We found some good options but were especially impressed with BrandManagement.com, Reputation Rhino and Jubilant Web. For even more information, read our articles about online brand management.

In our search for excellent brand management services we looked for those with a broad range of offerings that we think will help many different types of companies establish, promote and protect their brand. Specifically, we looked for the following features:

Brand Positioning
Building your brand identity involves strategies like SEO, link building and optimized content creation, which can move you up in search results when people type in terms related to your industry. Well-crafted content can draw traffic to your site as well as inform the audience of the perks of your product. Once folks start clicking on your site you will want to make a good impression with a classy design that includes a memorable logo. The best brand management companies are capable of helping you establish your brand online in all of those ways – making sure more people find your site and that they are impressed once they do.

Brand Building
Brand marketing is tricky business. Getting your company's name on the virtual lips of potential customers is partly an organic process – if you have an excellent product people will naturally spread the word – but there are ways to engineer or at least encourage positive buzz, and a good branding management agency knows what they are. A solid strategy for utilizing social media sites is a good place to start. A quality branding management firm also will help you know how to solicit genuine positive reviews from your satisfied customers, which can counteract the effects of negative reviews. Actively seeking media coverage and industry awards can also yield reputation-boosting buzz to build your brand.

Reputation Management
Even if you spend months or years building your brand it can take only a few minutes to destroy it online. You need a branding management firm that can stay on top of what is being said about your company online and offer sound advice about how best to respond. That can be different in every situation. Replying to negative reviews and comments can sometimes fuel them, but on a social media site an unanswered criticism may seem like an admission of guilt. We like the companies with the expertise and staffing to monitor and respond to your online criticisms in whatever way you decide is best.

Help & Support
Effective brand management requires frequent – sometimes immediate – contact with your consultants. If you invest in a branding agency, you should be able to expect good customer service to accompany your investment, including easy ways to get in contact with your branding management company and find answers to your questions.

The best branding management agencies will assist you with a wide range of tasks that encourage potential buyers to get to know and get to respect your company. A good branding strategy will keep that respect intact, regardless of negative reviews, fierce competition and all of the other potential online threats to your good name.

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Web Services » Internet / Ecommerce » Online Brand Management Services
2014
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Online Brand Management Services
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Side-By-Side Comparisons
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Ratings
Compare our ratings for Online Brand Management Services

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Brand Positioning

Brand Building

Reputation Management

Help & Support

9.90
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We do the research so you don't have to.
Brand Positioning
SEO
Link Building
Blog Creation
White Papers
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Paid Search
Video Production
Podcasts
Product Photography
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Brand Building
Social Media Promotion
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Media Training
Awards Campaigns
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Reputation Management
Social Media Monitoring
Article/Review Monitoring
Company Name Alerts
Crisis Planning
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Comment Suppression
24/7 Monitoring
Automated Sentiment
Reputation Management
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#1Top Rated
 
OUR SCORE: 9.90/10.00
BrandManagement.com

Our TopTenREVIEWS Gold Award winner is a division of Webimax, a company that has been working to perfect its online marketing strategies for years. The most accessible information about your product is online and that is where most potential customers will start their search. They may start by looking for terms related to your industry, and if your name does not surface in their search results they may never hear about you. That is where an outside entity like BrandManagement.com can really come in handy.

The top reasons to get the best product
Brand Exposure
BrandManagement.com has the expertise to set you apart from the competition. Parent company Webimax has received an impressive amount of coverage from all sorts of major media outlets and they have helped other companies do the same.
Site Auditing
You'll get a full audit of your site, they'll tell you what's good (and bad) about it and what they will do to make it more SEO and social media friendly. Their extensive research and continual updating of posts and information will help your company climb the social ladder known as Google.
Customizable Plans
BrandManagement.com can create and design your website from just a few ideas or redesign and work on a current template. The company's designers can help you create landing pages, blogs and other customized pages that fit the theme and feel of the website you desire.